Jenny Dyer

Jenny Dyer London was launched during London Fashion Week just over three years ago and is stocked in some of the most discerning department stores and boutiques both at home and overseas.

Prior to creating the label, which specializes in beautiful, ready to wear jersey dresses, Jenny worked for fifteen years as an award winning stylist and art director in the film and advertising industry. Jenny's signature dress, the 'Jean', which remains the label's best selling piece was heavily influenced by DVF and Jenny's mother's collection of Jean Muir 1970s dresses. The philosophy of JDL is to provide a collection that is beautifully made, with superb fit and quality of fabrics which are easy to wear but always sexy too.

'For the thousands of women who search fruitlessly for flattering, pretty dresses with sleeves, there is at last an answer...Jenny Dyer has some of the best dresses of the season' Clare Coulson, The Telegraph