Essie

In 1981 Essie Weingarten established Essie Cosmetics. Driven by her passion and her ability to spot the hottest shades first, she and her partner Max Sortino created a wildly successful nail care empire.

Essie thought Vegas would be the perfect place to launch her products. "After all, the people who work in Vegas - the showgirls, dancers, dealers - needed to take care of their hands and look good for their jobs".

Beauty professionals quickly found Essie's chip-resistant formula, outstanding durability and fashion forward color selection far superior to anything else on the market. Soon, top nail techs, models, editors, and celebrities such as Madonna, Sharon Stone, and Cindy Crawford were among Essie's biggest fans.